OTB Eveling were delighted to act for confectionery brand Candy Kittens in its recent deal to secure additional investment from Katjes International, the German confectionary company. The multi-million pound deal gives Katjes a majority stake in Candy Kittens.
Founded in 2012 by Edward Williams and Jamie Laing, of Made in Chelsea fame, Candy Kittens’ products are also made without gelatine – making them 100% vegetarian, as well as gluten-free, and free from artificial flavours or colourings. The company stated that its Katjes partnership marked an exciting step for the brand, giving it the commercial muscle to fulfil its plans to grow retail sales beyond £50m and extend its reach to stores around the country.
Ed Williams commented: “We are delighted to announce our partnership with Katjes. It symbolises a significant step in the Candy Kittens story. I know we have the products and brand to change the game in confectionery, and we couldn’t be happier to be working with a company that shares our vision for a more sustainable future.”
James Eveling led the transaction for OTB Eveling, with support from Lisa Powell, a Senior Associate from the Commercial Team. Slaughter and May (London) represented Katjes. Eveling commented: “It has been a pleasure to work with the Candy Kittens management team on this transaction. They are a passionate and energetic team and we wish them every success over the next few years in achieving their growth targets.”